Annuities 101

5

min read

Digital annuities: Revolutionizing retirement planning in the fintech era

Jayant Walia

Jayant Walia

January 16, 2025

Revolutionizing digital annuities: Solutions & platforms in 2024

The emergence of financial products like digital annuities has made retirement planning and long-term savings more accessible for everyone. As part of the digital transformation of annuities, these products offer numerous benefits to investors, and they continue to improve as fintech progresses. In this blog post, we'll explore the ins and outs of digital annuities, how fintech is improving them, and how you can take advantage of these products.

{{key-takeaways}}

A brief overview on annuities

First, let’s talk about annuities and how they work. Annuities are financial products insurance companies sell, where investors make payments during an accrual period. In return for these payments, the policyholder will get consistent, guaranteed payouts or a lump sum payout at a predetermined period of time.

The payments made during the accrual can be tax-deferred. Annuities can also earn tax-deferred investment income for the policyholder. There are many types of annuities, giving investors various options to choose which is best for their financial goals or needs.

Although they can be used in other ways, annuities are often utilized to grow retirement savings. They can provide a steady stream of income in the future and offer additional benefits like protecting income against inflation, providing finances for loved ones if you pass, and more.

Evolution of traditional annuities to digital platforms

Traditionally, purchasing annuities can be a complicated and overwhelming. Investors would need first to find a reputable provider and then decide what type of annuity is best for them. Even if you find a reputable provider, the fees and confusing structures of annuities can make them intimidating. In fact, this is why there are many misconceptions about annuities despite their usefulness.

The manual work required for traditional annuities can be slow, expensive, and arduous. However, with the rise of the digital transformation with annuities, digital annuity platforms significantly reduce the cost and time of these manual processes, making them a more attractive option for investors and providers alike.

Fortunately, digital annuities are here to revolutionize the annuity landscape. Digital platforms offer an intuitive way to access and buy annuities anywhere. Platforms like Gainbridge® prioritize simplifying the annuity-buying process while also promoting transparency. Using a digital annuity platform, consumers can clearly understand their annuity contract. This empowers them to make the best informed financial decisions for their needs. It also allows investors to buy annuities direct, getting rid of broker commissions or planner fees, putting the power, and higher returns, back into investors' hands.

What are the benefits of digital annuities?

Digital annuities offer several significant advantages over traditional annuities, including:

  • Convenience - Digital platforms can be accessed from anywhere with a computer or mobile phone. Unlike traditional products, investors can self-manage their portfolios and don’t need to jump through hoops, make calls, or schedule in-person appointments to access information about their portfolios. Payments can also be automated, so there are no missed or late payments.
  • Cost savings - Digital annuity platforms can significantly cut costs for providers and investors. Their efficiency can translate into better rates, more transparent pricing, and larger returns. This also allows providers to offer more flexible pricing, which increases accessibility.
  • Intuitive - Digital platforms offer intuitive and user-friendly interfaces that give investors full access to their annuities and investment information. These platforms offer dashboards where investors can access payment information, payout information, investment reports, tax documents, and more.
  • Transparency - Digital annuities offer a high level of transparency. Investors can easily view the details of their annuities and learn about the different types of annuities available to them. This means more informed decisions and better financial outcomes overall.
  • Security - Investors can easily research providers thoroughly before deciding, which can help reduce the risk of fraud.
  • Increased access - Finally, the introduction of digital annuities significantly increases access to this financial tool. Digital annuities remove obstacles that may face underserved demographics or those who are unaware of the benefits of annuities. As mentioned, the efficiency and cost savings for providers mean more flexible pricing options for investors, which means more investors can afford annuity products.

Digital transformation of annuities with AI & machine learning

AI and machine learning technologies have rapidly advanced in recent years and have become more accessible in mainstream applications. AI and machine learning are great finance tools, too, offering consumers highly personalized solutions. AI and machine learning applications can offer suggestions based on a user’s risk profile, suggest financial products that fit their investment portfolio, and much more.

The benefits of AI and machine learning extend far beyond personalization, as these technologies can also analyze massive amounts of data and provide predictive models for financial firms. This can aid in financial decision-making, and financial firms can pass these tools on to their customers. AI and machine learning are already making digital annuities more accessible and viable as a financial product for many people, and it will be interesting to see how these technologies continue to progress in the coming years.

Incorporation of blockchain technology for security and transparency

Blockchain is another rapidly evolving technology that has recently broken into the mainstream finance world. Blockchain technology provides a decentralized ledger that permanently records every transaction. Blockchain applications and services are able to take advantage of this technology to offer investors highly secure and transparent investment products, like digital annuities.

The unalterable nature of the blockchain digital ledger greatly reduces the risk of fraudulent activity and provides a transparent transaction trail. Blockchain technology also offers operational benefits through smart contracts. Smart contracts are self-executing contracts that initiate when predetermined conditions and terms are met. This provides various use cases for the financial industry by providing efficient and transparent automation of typically arduous processes.

While blockchain isn’t overly present in the digital annuity landscape, that could easily change in the future. Investors have expressed interest in getting exposure to cryptocurrencies through their annuity contracts. For instance, investors meeting certain requirements could allocate some of their variable annuity to a cryptocurrency like Bitcoin. Of course, it’s important to remember that crypto is highly volatile, so it might not be ideal for those who want security for their retirement income.

Blockchain technology is not perfect. Blockchain is relatively new, and regulations and compliance laws in decentralized finance are constantly evolving and changing. Blockchain also has unique tax considerations compared to fiat-based finance products. Most importantly, digital assets are highly volatile. This means there may be better solutions for risk-averse investors.

{{inline-cta}}

Regulatory & compliance in the digital annuity landscape

The rapid emergence and adoption of digital annuities comes with the need for new regulatory and compliance measures. This is a positive for consumers, and these regulatory and compliance laws ensure more transparency in the annuity process and more security for their investments. For example, these compliance and regulatory measures help ensure consumer data is secure and private, which helps protect it from potential breaches. It also helps consumers avoid bad actors who use digital finance to sell scams or fraudulent products.

Regulatory bodies are continually implementing and adjusting new standards for digital financial products. Companies offering digital annuities need to prioritize compliance to protect their customers and avoid hefty compliance fines and penalties.

Challenges & considerations of digital annuities

While digital annuities offer various benefits, there are some challenges and considerations. Some common challenges of digital annuities include:

  • Digital literacy - While digital annuities can remove a lot of confusion around annuities in general, consumers still need digital access to use them. This can be mitigated with educational materials, like video walk-throughs.
  • Cybersecurity - While regulation and compliance laws help businesses be diligent about security, cybersecurity is still a concern. Digital platforms need to make sure to have strong measures in place to protect user data and to stop breaches. Regular security audits should be conducted to identify and address any weaknesses.
  • Access - Worldwide, access to technology can be an obstacle to adopting digital financial products like digital annuities. Efforts are being made to improve global financial inclusion, but work still needs to be done.

Future outlook & annuity trends

Overall, the future of digital financial products like digital annuities looks bright. As new trends emerge, fintech companies should make sure they’re staying up to date. Here are a few trends to look out for in the coming years:

  • More customization - Customers expect digital financial products to be highly customizable and flexible, and digital annuities are no exception. The demand for more innovative, flexible annuity contracts is increasing, and fintech companies should offer personalization to remain competitive.
  • Technological factors - We touched on technologies like blockchain and AI, which will continue to be major factors in the future. AI and blockchain have only become more accessible and advanced in recent years. With more and more people understanding and utilizing these technologies, fintech companies must implement them in their offerings.

Get Started With Gainbridge® Today

Digital annuities are the best and most convenient way to access annuity products today. But, the choice of provider still matters. Gainbridge® built annuities meant for the 21st century. Through an online platform, you can buy annuities direct, getting rid of the commission or fees a broker would take, putting the power, and higher returns, back in your hands.

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Want more from your savings?
Compare your options
Question 1/8
How old are you?
Why we ask
Some products have age-based benefits or rules. Knowing your age helps us point you in the right direction.
Question 2/8
Which of these best describes you right now?
Why we ask
Life stages influence how you think about saving, growing, and using your money.
Question 3/8
What’s your main financial goal?
Why we ask
Different annuities are designed to support different goals. Knowing yours helps us narrow the options.
Question 4/8
What are you saving this money for?
Why we ask
Knowing your “why” helps us understand the role these funds play in your bigger financial picture.
Question 5/8
What matters most to you in an annuity?
Why we ask
This helps us understand the feature you value most.
Question 6/8
When would you want that income to begin?
Why we ask
Some annuities allow income to start right away, while others allow it later. This timing helps guide the right match.
Question 6/8
How long are you comfortable investing your money for?
Why we ask
Some annuities are built for shorter terms, while others reward you more over time.
Question 7/8
How much risk are you comfortable taking?
Why we ask
Some annuities offer stable, predictable growth while others allow for more market-linked potential. Your comfort level matters.
Question 8/8
How would you prefer to handle taxes on your earnings?
Why we ask
Some annuities defer taxes until you withdraw, while others require you to pay taxes annually on interest earned. This choice helps determine the right structure.

Based on your answers, a non–tax-deferred MYGA could be a strong fit

This type of annuity offers guaranteed growth and flexible access. Because it’s not tax-deferred, you can withdraw your money before age 59½ without IRS penalties. Plus, many allow you to take out up to 10% of your account value each year penalty-free — making it a versatile option for guaranteed growth at any age.

Fixed interest rate for a set term

Penalty-free 10% withdrawal per year

Avoid a surprise tax bill at the end of your term

Withdraw before 59½ with no IRS penalty

Earn

${CD_DIFFERENCE}

the national CD average

${CD_RATE}

APY

Our rates up to

${RATE_FB_UPTO}

Based on your answers, a non–tax-deferred MYGA could be a strong fit for your retirement

A non–tax-deferred MYGA offers guaranteed fixed growth with predictable returns — without stock market risk. Because interest is paid annually and taxed in the year it’s earned, it can be a useful way to grow retirement savings without facing a large lump-sum tax bill at the end of your term.

Fixed interest rate for a set term

Penalty-free 10% withdrawal per year

Avoid a surprise tax bill at the end of your term

Withdraw before 59½ with no IRS penalty

Earn

${CD_DIFFERENCE}

the national CD average

${CD_RATE}

APY

Our rates up to

${RATE_FB_UPTO}

Based on your answers, a tax-deferred MYGA could be a strong fit

A tax-deferred MYGA offers guaranteed fixed growth for a set term, with no risk to your principal. Because taxes on interest are deferred until you withdraw funds, more of your money stays invested and working for you — making it a strong option for growing retirement savings over time.

Fixed interest rate for a set term

Tax-deferred earnings help savings grow faster

Zero risk to your principal

Flexible term lengths to fit your timeline

Guaranteed rates up to

${RATE_SP_UPTO} APY

Based on your answers, a tax-deferred MYGA with a Guaranteed Lifetime Withdrawal Benefit could be a strong fit

This type of annuity combines the predictable growth of a tax-deferred MYGA with the security of guaranteed lifetime withdrawals. You’ll earn a fixed interest rate for a set term, and when you’re ready, you can turn your savings into a dependable income stream for life — no matter how long you live or how the markets perform.

Steady income stream for life

Tax-deferred fixed-rate growth

Up to ${RATE_PF_UPTO} APY, guaranteed

Keeps paying even if your account balance reaches $0

Protection from market ups and downs

Based on your answers, a fixed index annuity tied to the S&P 500® could be a strong fit

This type of annuity protects your principal while giving you the potential for growth based on the performance of the S&P 500® Total Return Index, up to a set cap. You’ll benefit from market-linked growth without risking your original investment, along with tax-deferred earnings for the length of the term.

100% principal protection

Growth linked to the S&P 500® Total Return Index (up to a cap)

Tax-deferred earnings over the term

Guaranteed minimum return regardless of market performance

Let's talk through your options

It seems you’re not sure where to begin — and that’s okay. Our team can help you understand how different annuities work, answer your questions, and give you the information you need to feel confident about your next step.

Our team is available Monday through Friday, 8:00 AM–5:00 PM ET.

Phone

Call us at
1-866-252-9439

Email

Let’s find something that works for you

Your answers don’t match any of our current quiz results, but you can still explore other types of annuities that are available. Take a look to see if one of these could fit your needs:

Non–Tax-Deferred MYGA

Guaranteed fixed growth with flexible access

May be ideal for:

those who want to purchase an annuity and withdraw their funds before 591/2.

Learn more
Tax-Deferred MYGA

Fixed-rate growth with tax-deferred earnings for long-term savers

May be ideal for:

those seeking fixed growth for retirement savings.

Learn more
Tax-Deferred MYGA with GLWB

Guaranteed growth plus a lifetime income stream

May be ideal for:

those seeking lifetime income.

Learn more
Fixed Index Annuity tied to the S&P 500®

Market-linked growth with principal protection

May be ideal for:

those looking to get index-linked growth for their retirement money, without risking their principal.

Learn more

Consider a flexible fit for your age and goals

You mentioned you’re looking for [retirement savings / income for life / stock market growth], but since you’re under 25, you might benefit more from a product that gives you more flexibility to access your money early.

A non–tax-deferred MYGA offers guaranteed fixed growth and allows you to withdraw funds before age 59½ without the 10% IRS penalty. You can also take out up to 10% of your account value each year without a withdrawal charge, giving you more flexibility while still earning a predictable return.

Highlights:

Fixed interest rate for a set term (3–10 years)

Withdraw before 59½ with no IRS penalty

10% penalty-free withdrawals each year

Interest paid annually and taxable in the year earned

Learn more about non–tax-deferred MYGAs
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Jayant Walia

Jayant Walia

Jayant is a director of business development at Gainbridge®.

Maximize your financial potential

with Gainbridge

Start saving with Gainbridge’s innovative, fee-free platform. Skip the middleman and access annuities directly from the insurance carrier. With our competitive APY rates and tax-deferred accounts, you’ll grow your money faster than ever.

Learn how annuities can contribute to your savings.

Get started

Individual licensed agents associated with Gainbridge® are available to provide customer assistance related to the application process and provide factual information on the annuity contracts, but in keeping with the self-directed nature of the Gainbridge® Digital Platform, the Gainbridge® agents will not provide insurance or investment advice

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Key takeaways
Digital annuities simplify retirement investing by cutting costs, improving transparency, and offering easy online access.
New technologies like AI, machine learning, and blockchain are making annuities more personalized, secure, and efficient.
While digital annuities expand access and convenience, investors should still consider digital literacy, cybersecurity, and regulatory compliance challenges.
Curious to see how much your money can grow?

Explore different terms and rates

Use the calculator
Want more from your savings?
Compare your options

Stay Ahead. Get the Latest from Gainbridge.

Join our newsletter for simple savings insights, updates, and tools designed to help you build a secure future.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

See how your money can grow with Gainbridge

Try our growth calculator to see your fixed return before you invest.

Interested in annuities? Take your savings knowledge with you

Get a quick breakdown of how Gainbridge® fixed annuities compare — and which one might be right for you.

Digital annuities: Revolutionizing retirement planning in the fintech era

by
Jayant Walia
,
Head of Business Development

Revolutionizing digital annuities: Solutions & platforms in 2024

The emergence of financial products like digital annuities has made retirement planning and long-term savings more accessible for everyone. As part of the digital transformation of annuities, these products offer numerous benefits to investors, and they continue to improve as fintech progresses. In this blog post, we'll explore the ins and outs of digital annuities, how fintech is improving them, and how you can take advantage of these products.

{{key-takeaways}}

A brief overview on annuities

First, let’s talk about annuities and how they work. Annuities are financial products insurance companies sell, where investors make payments during an accrual period. In return for these payments, the policyholder will get consistent, guaranteed payouts or a lump sum payout at a predetermined period of time.

The payments made during the accrual can be tax-deferred. Annuities can also earn tax-deferred investment income for the policyholder. There are many types of annuities, giving investors various options to choose which is best for their financial goals or needs.

Although they can be used in other ways, annuities are often utilized to grow retirement savings. They can provide a steady stream of income in the future and offer additional benefits like protecting income against inflation, providing finances for loved ones if you pass, and more.

Evolution of traditional annuities to digital platforms

Traditionally, purchasing annuities can be a complicated and overwhelming. Investors would need first to find a reputable provider and then decide what type of annuity is best for them. Even if you find a reputable provider, the fees and confusing structures of annuities can make them intimidating. In fact, this is why there are many misconceptions about annuities despite their usefulness.

The manual work required for traditional annuities can be slow, expensive, and arduous. However, with the rise of the digital transformation with annuities, digital annuity platforms significantly reduce the cost and time of these manual processes, making them a more attractive option for investors and providers alike.

Fortunately, digital annuities are here to revolutionize the annuity landscape. Digital platforms offer an intuitive way to access and buy annuities anywhere. Platforms like Gainbridge® prioritize simplifying the annuity-buying process while also promoting transparency. Using a digital annuity platform, consumers can clearly understand their annuity contract. This empowers them to make the best informed financial decisions for their needs. It also allows investors to buy annuities direct, getting rid of broker commissions or planner fees, putting the power, and higher returns, back into investors' hands.

What are the benefits of digital annuities?

Digital annuities offer several significant advantages over traditional annuities, including:

  • Convenience - Digital platforms can be accessed from anywhere with a computer or mobile phone. Unlike traditional products, investors can self-manage their portfolios and don’t need to jump through hoops, make calls, or schedule in-person appointments to access information about their portfolios. Payments can also be automated, so there are no missed or late payments.
  • Cost savings - Digital annuity platforms can significantly cut costs for providers and investors. Their efficiency can translate into better rates, more transparent pricing, and larger returns. This also allows providers to offer more flexible pricing, which increases accessibility.
  • Intuitive - Digital platforms offer intuitive and user-friendly interfaces that give investors full access to their annuities and investment information. These platforms offer dashboards where investors can access payment information, payout information, investment reports, tax documents, and more.
  • Transparency - Digital annuities offer a high level of transparency. Investors can easily view the details of their annuities and learn about the different types of annuities available to them. This means more informed decisions and better financial outcomes overall.
  • Security - Investors can easily research providers thoroughly before deciding, which can help reduce the risk of fraud.
  • Increased access - Finally, the introduction of digital annuities significantly increases access to this financial tool. Digital annuities remove obstacles that may face underserved demographics or those who are unaware of the benefits of annuities. As mentioned, the efficiency and cost savings for providers mean more flexible pricing options for investors, which means more investors can afford annuity products.

Digital transformation of annuities with AI & machine learning

AI and machine learning technologies have rapidly advanced in recent years and have become more accessible in mainstream applications. AI and machine learning are great finance tools, too, offering consumers highly personalized solutions. AI and machine learning applications can offer suggestions based on a user’s risk profile, suggest financial products that fit their investment portfolio, and much more.

The benefits of AI and machine learning extend far beyond personalization, as these technologies can also analyze massive amounts of data and provide predictive models for financial firms. This can aid in financial decision-making, and financial firms can pass these tools on to their customers. AI and machine learning are already making digital annuities more accessible and viable as a financial product for many people, and it will be interesting to see how these technologies continue to progress in the coming years.

Incorporation of blockchain technology for security and transparency

Blockchain is another rapidly evolving technology that has recently broken into the mainstream finance world. Blockchain technology provides a decentralized ledger that permanently records every transaction. Blockchain applications and services are able to take advantage of this technology to offer investors highly secure and transparent investment products, like digital annuities.

The unalterable nature of the blockchain digital ledger greatly reduces the risk of fraudulent activity and provides a transparent transaction trail. Blockchain technology also offers operational benefits through smart contracts. Smart contracts are self-executing contracts that initiate when predetermined conditions and terms are met. This provides various use cases for the financial industry by providing efficient and transparent automation of typically arduous processes.

While blockchain isn’t overly present in the digital annuity landscape, that could easily change in the future. Investors have expressed interest in getting exposure to cryptocurrencies through their annuity contracts. For instance, investors meeting certain requirements could allocate some of their variable annuity to a cryptocurrency like Bitcoin. Of course, it’s important to remember that crypto is highly volatile, so it might not be ideal for those who want security for their retirement income.

Blockchain technology is not perfect. Blockchain is relatively new, and regulations and compliance laws in decentralized finance are constantly evolving and changing. Blockchain also has unique tax considerations compared to fiat-based finance products. Most importantly, digital assets are highly volatile. This means there may be better solutions for risk-averse investors.

{{inline-cta}}

Regulatory & compliance in the digital annuity landscape

The rapid emergence and adoption of digital annuities comes with the need for new regulatory and compliance measures. This is a positive for consumers, and these regulatory and compliance laws ensure more transparency in the annuity process and more security for their investments. For example, these compliance and regulatory measures help ensure consumer data is secure and private, which helps protect it from potential breaches. It also helps consumers avoid bad actors who use digital finance to sell scams or fraudulent products.

Regulatory bodies are continually implementing and adjusting new standards for digital financial products. Companies offering digital annuities need to prioritize compliance to protect their customers and avoid hefty compliance fines and penalties.

Challenges & considerations of digital annuities

While digital annuities offer various benefits, there are some challenges and considerations. Some common challenges of digital annuities include:

  • Digital literacy - While digital annuities can remove a lot of confusion around annuities in general, consumers still need digital access to use them. This can be mitigated with educational materials, like video walk-throughs.
  • Cybersecurity - While regulation and compliance laws help businesses be diligent about security, cybersecurity is still a concern. Digital platforms need to make sure to have strong measures in place to protect user data and to stop breaches. Regular security audits should be conducted to identify and address any weaknesses.
  • Access - Worldwide, access to technology can be an obstacle to adopting digital financial products like digital annuities. Efforts are being made to improve global financial inclusion, but work still needs to be done.

Future outlook & annuity trends

Overall, the future of digital financial products like digital annuities looks bright. As new trends emerge, fintech companies should make sure they’re staying up to date. Here are a few trends to look out for in the coming years:

  • More customization - Customers expect digital financial products to be highly customizable and flexible, and digital annuities are no exception. The demand for more innovative, flexible annuity contracts is increasing, and fintech companies should offer personalization to remain competitive.
  • Technological factors - We touched on technologies like blockchain and AI, which will continue to be major factors in the future. AI and blockchain have only become more accessible and advanced in recent years. With more and more people understanding and utilizing these technologies, fintech companies must implement them in their offerings.

Get Started With Gainbridge® Today

Digital annuities are the best and most convenient way to access annuity products today. But, the choice of provider still matters. Gainbridge® built annuities meant for the 21st century. Through an online platform, you can buy annuities direct, getting rid of the commission or fees a broker would take, putting the power, and higher returns, back in your hands.

Maximize your financial potential with Gainbridge

Start saving with Gainbridge’s innovative, fee-free platform. Skip the middleman and access annuities directly from the insurance carrier. With our competitive APY rates and tax-deferred accounts, you’ll grow your money faster than ever. Learn how annuities can contribute to your savings.

Jayant Walia

Linkin "in" logo

Jayant is a director of business development at Gainbridge®.