Investment
5
min read
Brandon Lawler
September 3, 2025
In the complex and expansive world of investing, there are two common strategies investors use to grow their wealth: active investing and passive investing.
Active investing is where portfolio managers attempt to outperform market benchmarks. Passive investing is less involved and generally works to match the performance of a market index, such as the S&P 500 or Nasdaq.
Once you understand the differences between each option, you can tailor your strategy to meet your financial goals. Some investors opt for a fully active or passive investment strategy, while others combine the two. Certain investments, including mutual funds and exchange-traded funds (ETFs), can be passive or active. Whether you prefer to be hands-on or off, Gainbridge actively helps you choose the right strategy.
In this article, we’ll detail everything you need to know about active versus passive investing. Read on to explore each option, learn who manages the fund in passive investing, and weigh the pros and cons of each.
Active investing is a hands-on approach where a manager or individual buys and sells securities, aiming to outperform benchmarks. Doing so requires effort in key areas:
Passive investing employs a buy-and-hold strategy that typically tracks an index or market segment. This strategy offers three main benefits:
For investors prioritizing simplicity and cost-efficiency, another option to consider is buying an annuity, which embodies the ethos of passive investing. For example, Gainbridge’s fixed-index annuities offer growth potential tied to a market index, with the added benefit of protecting your principal when markets decline.
Here’s a breakdown of how active funds compare to passive funds.
Active funds intend to generate returns exceeding those of a benchmark index like the S&P 500 by capitalizing on market inefficiencies and investing in assets expected to yield above-average returns. Managers may look for undervalued stocks or emerging sectors that aren’t included in broad indices.
Passive funds focus on replicating the performance of an index, offering yields in line with the broader market. They do this by holding all or a sample of securities in the index, saving investors from the hassle of having to choose individual stocks.
With more involvement from managers or analysts, active strategies tend to have higher fees. The average expense ratio (management fee) for active funds ranges from 0.5% to 1.5%.
Index providers and fund issuers oversee passive funds instead of portfolio pickers. So expense ratios are lower, typically ranging from 0.03% to 0.3%.
Active funds have higher turnover rates since managers often buy and sell securities aiming to improve performance potential.
Passive funds only make trades when necessary to maintain alignment with the underlying index. This can result in fewer trades and lower costs.
Here are some of the benefits and drawbacks to consider when deciding between active and passive investment strategies.
There are some strategic advantages to active investing if you can tolerate risk:
Despite the benefits, here are some key reasons why active investing won’t be for everyone:
Here are some of the main benefits associated with passive investing:
While typically efficient and stable, there are downsides to passive investing:
When comparing active and passive funds, the right choice for you depends on your unique financial situation and investment objectives. Here are key factors to consider.
Consider how comfortable you are with risk in investing. Active investing can be more suitable for those willing to accept greater risk in the pursuit of higher rewards, while also recognizing the potential for big losses. If you prefer potentially lower risk and steady returns in line with market growth, passive investing can be the better option.
Your investment timeline is a key factor to consider. Passive investing typically makes sense on a long-term basis, such as saving for retirement, as it leverages the market’s historical tendency to climb over time. For investors seeking higher potential returns sooner, active investing may be better suited, but it comes with increased risk.
Passive investing typically involves lower costs, so it can be appealing if you’re looking to minimize fees. For those looking for the guidance of skilled managers or the ability to trade in and out of promising opportunities, active funds may be a better fit.
Your strategy doesn’t need to be all-or-nothing. Many investors combine both passive and active investing in their portfolios. To explore your options further, connect with Gainbridge and find an approach that aligns with your personal goals and values.
Any investment carries advantages and disadvantages, so it's important to understand your choices and goals before making a decision. If you are looking for a safe, reliable option with consistent growth potential, explore Gainbridge’s annuity options today. With no hidden fees and an easy-to-use platform,
Gainbridge is here to guide your wealth-building journey.
This article is for informational purposes only. It is not intended to provide, and should not be interpreted as, individualized investment, legal, or tax advice. For advice concerning your own situation please contact the appropriate professional. The Gainbridge® digital platform provides informational and educational resources intended only for self-directed purposes. Investing involves risk, including loss of principal and past performance does not guarantee future results.
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In the complex and expansive world of investing, there are two common strategies investors use to grow their wealth: active investing and passive investing.
Active investing is where portfolio managers attempt to outperform market benchmarks. Passive investing is less involved and generally works to match the performance of a market index, such as the S&P 500 or Nasdaq.
Once you understand the differences between each option, you can tailor your strategy to meet your financial goals. Some investors opt for a fully active or passive investment strategy, while others combine the two. Certain investments, including mutual funds and exchange-traded funds (ETFs), can be passive or active. Whether you prefer to be hands-on or off, Gainbridge actively helps you choose the right strategy.
In this article, we’ll detail everything you need to know about active versus passive investing. Read on to explore each option, learn who manages the fund in passive investing, and weigh the pros and cons of each.
Active investing is a hands-on approach where a manager or individual buys and sells securities, aiming to outperform benchmarks. Doing so requires effort in key areas:
Passive investing employs a buy-and-hold strategy that typically tracks an index or market segment. This strategy offers three main benefits:
For investors prioritizing simplicity and cost-efficiency, another option to consider is buying an annuity, which embodies the ethos of passive investing. For example, Gainbridge’s fixed-index annuities offer growth potential tied to a market index, with the added benefit of protecting your principal when markets decline.
Here’s a breakdown of how active funds compare to passive funds.
Active funds intend to generate returns exceeding those of a benchmark index like the S&P 500 by capitalizing on market inefficiencies and investing in assets expected to yield above-average returns. Managers may look for undervalued stocks or emerging sectors that aren’t included in broad indices.
Passive funds focus on replicating the performance of an index, offering yields in line with the broader market. They do this by holding all or a sample of securities in the index, saving investors from the hassle of having to choose individual stocks.
With more involvement from managers or analysts, active strategies tend to have higher fees. The average expense ratio (management fee) for active funds ranges from 0.5% to 1.5%.
Index providers and fund issuers oversee passive funds instead of portfolio pickers. So expense ratios are lower, typically ranging from 0.03% to 0.3%.
Active funds have higher turnover rates since managers often buy and sell securities aiming to improve performance potential.
Passive funds only make trades when necessary to maintain alignment with the underlying index. This can result in fewer trades and lower costs.
Here are some of the benefits and drawbacks to consider when deciding between active and passive investment strategies.
There are some strategic advantages to active investing if you can tolerate risk:
Despite the benefits, here are some key reasons why active investing won’t be for everyone:
Here are some of the main benefits associated with passive investing:
While typically efficient and stable, there are downsides to passive investing:
When comparing active and passive funds, the right choice for you depends on your unique financial situation and investment objectives. Here are key factors to consider.
Consider how comfortable you are with risk in investing. Active investing can be more suitable for those willing to accept greater risk in the pursuit of higher rewards, while also recognizing the potential for big losses. If you prefer potentially lower risk and steady returns in line with market growth, passive investing can be the better option.
Your investment timeline is a key factor to consider. Passive investing typically makes sense on a long-term basis, such as saving for retirement, as it leverages the market’s historical tendency to climb over time. For investors seeking higher potential returns sooner, active investing may be better suited, but it comes with increased risk.
Passive investing typically involves lower costs, so it can be appealing if you’re looking to minimize fees. For those looking for the guidance of skilled managers or the ability to trade in and out of promising opportunities, active funds may be a better fit.
Your strategy doesn’t need to be all-or-nothing. Many investors combine both passive and active investing in their portfolios. To explore your options further, connect with Gainbridge and find an approach that aligns with your personal goals and values.
Any investment carries advantages and disadvantages, so it's important to understand your choices and goals before making a decision. If you are looking for a safe, reliable option with consistent growth potential, explore Gainbridge’s annuity options today. With no hidden fees and an easy-to-use platform,
Gainbridge is here to guide your wealth-building journey.
This article is for informational purposes only. It is not intended to provide, and should not be interpreted as, individualized investment, legal, or tax advice. For advice concerning your own situation please contact the appropriate professional. The Gainbridge® digital platform provides informational and educational resources intended only for self-directed purposes. Investing involves risk, including loss of principal and past performance does not guarantee future results.